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Campaign ROI & Break-even
Separate revenue from profit and find the orders needed to break even.
Manual inputs only. Planning results are scenarios, not forecasts. Actual mode still relies on your attributed order count; it does not measure attribution.
Sample values are filled in. Replace every value with your assumptions or records.
After product, fulfillment, transaction, and other variable costs; before campaign spend.
Scenario results
- Break-even orders
- 50
- ROI
- 60%
- ROAS
- 4×
- Revenue
- $4,000.00
- Contribution profit
- $1,600.00
- After campaign cost
- $600.00
ROI = (contribution profit − campaign cost) ÷ campaign cost. ROAS = revenue ÷ campaign cost. Company overhead and taxes are excluded.
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01 / In practice
From input to outcome
A campaign can generate more revenue than it costs and still lose money. Including the contribution margin gives you a more useful starting point for deciding how many orders a creator partnership needs.
Add the full campaign cost
Include creator fees, production and other costs specific to the campaign, using one currency.
Set order economics
Enter revenue per order and the margin after variable costs, before this campaign's spend.
Compare order counts
Use assumed orders for planning or your attributed orders for a retrospective. Export the calculation with its inputs.
02 / Worked example
A $1,000 creator partnership
ROI = (orders × order value × margin − campaign cost) ÷ campaign cost. ROAS uses revenue instead of contribution profit. Break-even orders are rounded up. These are example inputs, not expected results.
- Campaign cost
- $1,000
- Revenue per order / margin
- $50 / 40%
- Assumed orders
- 80
- Revenue / contribution profit
- $4,000 / $1,600
- After campaign cost
- $600
- ROI / ROAS / break-even
- 60% / 4x / 50 orders
03 / Good to know
Before you use the result
How is ROI different from ROAS?
ROAS is revenue divided by campaign spend. Here ROI subtracts campaign spend from contribution profit, then divides by campaign spend. Neither figure includes company overhead or taxes.
Does the calculator predict sales?
No. Planning mode calculates a scenario from the orders you assume. Actual-input mode uses the orders you provide; it does not connect to sales data or measure attribution.
What should I enter for margin?
Use the percentage of order revenue left after product, fulfillment, transaction and other variable costs. Exclude the campaign cost here because it is subtracted separately.
Can I include subscriptions or lifetime value?
Use revenue, margin and attributed orders from a clearly defined period. The calculator does not model churn, repeat purchases or lifetime value automatically.